White Squirrel Candle Co actually started back in 2018 as a hobby, while working full-time as a nurse (and still working as a nurse).
Back then I did not know that running a business was so multi-faceted and that I had much to learn; Candle making is so much more than melting and pouring wax. With this in mind, I decided to put White Squirrel Candle Co on hold until I could learn the ropes and give my company the best chance of success.
I knew I wanted more in life, most notably to be able to write the script for my (and my family’s) future. I wanted to be able to have the flexibility to spend as much time as possible with them, while also embracing the more creative side of my personality. Being my own boss while creating candle magic checks all of these boxes for me.
This time, after months of research and development and with my husband's support, I was finally ready. White Squirrel Candle Co was established!
Cheers, Ameena